|Imagine the xB without Scion|
When Toyota wanted to come up with a fun, zippy car line, they realized that they had to develop a new public-facing company. If they had launched the Toyota xB instead of the Scion xB in 2003, it would have been directed to the wrong audience. Reliability is one thing, but a car that looks like a box? Just plain weird. If Microsoft had been smart, they would have launched Windows 8 that looked like Windows 7 but was EVEN faster, then launched the tile interace under a different brand as a plug in. Now, I am not a programmer, and I don't even know if this is possible, but I do realize that the "pretty" tile interface doesn't jive with our image of Windows and it has consumers shaking their heads. Instead of being able to separate the tiled interface of the start screen from the speed and productivity of the back end of Windows 8, both are being branded together as one product and has many of large organizations questioning the payoff of large scale adoption. Had Windows 8 just been about speed and virus protection, I think it would have done well. But instead, it is an incongruity that has its loyal consumer base looking to other options.